Talgo AVRIL concept
Client
TALGO
2009
Project
AVRIL Interior design
Work
Graphic design
Conceptual design
This is the latest product from Talgo. With some solutions inherited from the Talgo 350, the AVRIL was born in response to the strategic question of projecting Talgo's DNA onto a vehicle. AVRIL, an acronym for High Speed Independent Light Wheel, was born with this objective. In the conceptual design phase of 2008, Talgo contracted various design studios to search for concepts that would give meaning to a new platform.
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We responded to this demand with three totally different and disruptive exterior and interior proposals, aimed at satisfying the needs of new types of trips and travellers and adapting the conceptual content of each train to a specific type of experience. The answer to these three proposals stems from the observation and definition of the User Experience as the starting point of the strategic axes of design.